Client: Definition Records · Leipzig
·
After the first collection of 25 covers, this label decided to have a complete refreshment of their Visual Identity & Branding, uniting their deep Techno & Underground’s roots with a more elegant and futuristic visual aesthetic.
·
At first, this client only wanted the “old icon with a new body,” so I began by finding its “geometric proportions” to redesign it. Still, while working intensely on this, new concepts emerged, and the project leaped forward in a new and even more exciting direction.
The new icon is a metaphor inspired by the label’s vision (“Its all about Music”), by the concept of “rhythmic & progressive movement” and by the universal icons of the “play” and “fast-forward” buttons.
·
On this page, you can see the evolution of the Branding process.
Vida Booa-Definition Records-Rebranding-old logo
Vida Booa-Definition Records-Rebranding-first phase-grid construction
Vida Booa-Definition Records-Rebranding-first phase-grid construction
Vida Booa-Definition Records-Rebranding-first phase
Vida Booa-Definition Records-Rebranding-second phase-grid construction
Vida Booa-Definition Records-Rebranding-second phase-logo construction
Vida Booa-Definition Records-Rebranding-New Logo
Vida Booa-Definition Records-Rebranding-Brand Manual’s cover
Vida Booa-Definition Records-Rebranding-Brand Manual’s index
Vida Booa-Definition Records-Rebranding-Brand Manual
Vida Booa-Definition Records-Rebranding-Brand Manual-Basic Elements
Vida Booa-Definition Records-Rebranding-Brand Manual-Basic Elements-Logo Construction
Vida Booa-Definition Records-Rebranding-Brand Manual-Basic Elements-Logo Construction
Vida Booa-Definition Records-Rebranding-Brand Manual-basic elements-logo Security margins
Vida Booa-Definition Records-Rebranding-Brand Manual-basic elements-logo Security margins
Vida Booa-Definition Records-Rebranding-Brand Manual-basic elements-typography used
Vida Booa-Definition Records-Rebranding-Brand Manual-basic elements-brand colours
Vida Booa-Definition Records-Rebranding-Brand Manual-basic elements-basic stationery
Vida Booa-Definition Records-Rebranding-Brand Manual-basic elements-basic stationery
Vida Booa-Definition Records-Rebranding-Brand Manual-basic elements-patterns
Vida Booa-Definition Records-Rebranding-Brand Manual-basic elements-background elements
Vida Booa-Definition Records-Rebranding-Brand Manual-basic elements-background elements
Vida Booa-Definition Records-Rebranding-Brand Manual-back cover
Vida Booa- Definition Records’ Rebranding-Cover Graphic Design for Christian Fischer’s album Fonkaa
Vida Booa-Rebranding-Definition Records’s Logo at Beatport website

You may also like

Back to Top