Clients: Silver·Spoon & Four Seasons Hotel Ritz · Copenhagen & Lisbon
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“Silver.Spoon” is a creative brand strategy firm and an international leader in gastronomic experience design. “Four Seasons Hotel Ritz Lisbon” is considered Lisbon’s premier luxury hotel.
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Their famous signature dinners were once again in Lisbon.
Highly recognized in the experience design field by their gastronomic innovations, this event aimed to impress while promoting philosophical thoughts about contemporary’s challenges.
A new version of “Monopoly” was born under the theme “Children of Capitalism.” The game would invite the guests to reflect on new monopolies while playing and enjoying exquisite food and selected wine.
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“This is Monopoly. Only, what you previously played in your pajamas in your living room becomes a reality for a night. Will you fight to monopolize real estate, finance, renewable energy, transportation, or media and determine the fate of your experience?”
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In this event, Chef Aija Pedersen represented “Silver.Spoon” and Chef Pascal Meynard represented “Four Seasons Hotel Ritz Lisbon,” and I was in charge of the reinterpretation of the game’s icons, illustrations, banknotes, etc. giving them a 21st-century touch.
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Project Manager & Creative Direction: Carla Teixeira
Event Photography: Davide de Almeida